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Marketing Networks

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Interactive Media in the Mid-Atlantic Region

By ⋅ January 6, 2011 ⋅ Post a comment

I confess that I like to start up conversations with strangers. This is especially true if you happen to be stuck next to me on airplanes, trains, or what have you.  On my flight out to the CES show, I sat next to two very different kinds of people, and we were stuck on the [...]

Strategic Alliances Driving Innovation

By ⋅ August 21, 2008 ⋅ Post a comment

I attended a meeting for the Innovation special interest group of the Association of Strategic Alliance Professionals (ASAP) up at Bentley College in Waltham, Massachusetts.  As you might guess, the session focused on ways that alliances and partnerships can improve innovation.  The session had a very nice mix of folks from the pharmaceutical industry, healthcare, [...]

And if customers are treated right, they’ll come back.

By ⋅ October 10, 2007 ⋅ Post a comment

If you’re not starting with the customer, you’re doing something wrong

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